【Aim】People-oriented, harmonious and win-win
【Vision】Create an excellent service team
【Mission】Let the Aitejia brand carry forward
【Spirit】Perseverance, dare to pioneer and innovate
【Motto】Serve the customer before they speak, and be satisfied after the customer leaves
【Image】Rigorous and meticulous, timely and accurate, enthusiastic and thoughtful

【Learning View】Learning is endless
【Reputation Concept】A car can't go without a yoke, and a person can't stand without trust
【Crisis View】Be prepared for danger in times of peace and strive for self-improvement
【View of Honor and Disgrace】 I am honored when the store is prosperous, and I am ashamed when the store declines
【View on Life】Continue to surpass yourself and repay the society with true feelings
【Brand View】Build brand self-esteem

【Standard of Conduct】Be honest to customers, be loyal to the company, be persistent in work, be responsible to employees
【Principles of doing things】Mutual respect, mutual trust, mutual understanding, mutual care, mutual cooperation and mutual supervision
【Working style】Sharp and fast

【Cost View】Waste should not be done because of small amount, and saving should not be done because of small amount
【Quality Concept】Pay attention to details and pursue quality
【Service Concept】Welcome guests from all over the world with a smile
【Customer View】Customer is always right
【Execution View】 Seek truth in action, seek development in action
【Management Concept】Management with zero defect and service without distance
【Talent View】Knowing people, knowing people, employing people, educating people
【Innovation Concept】Do what others have not done, think what others have not thought of
【Performance view】There is no better, only better input the content to be described for content supplementation